I love craft beer and actively seek these out over mainstream beers. I like to know more about the beers I drink.
32%
food adventurer
For me, craft beer is part of my bigger passion for good food and drink. I love checking out the latest bars and restaurants, and am always curious to try different beers, wines, and food dishes.
18%
squad goals
For me, food and drink is more about the social element. I’m not so fussed about any particular craft beer, but like to get together with friends to share a quality meal and drinks.
what unites them?
GABS audiences are early adopters. They follow their passions rather than the crowd. And they’ll spend more on quality products and experiences.