EXHIBITOR STANDS

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THE GABS EXPERIENCE

GABS is a trade and consumer event that’s all about craft, great food, education and entertainment. Our audience ranges from the ‘craft faithful’ to the ‘beer curious’ to retail and industry experts. These are people who are open to new experiences, more adventurous than most, and believe in quality over quantity. GABS consumer audiences are early adopters. They follow their passions rather than the crowd, and they’ll spend more on great products and experiences. Our trade visitors are amongst the most influential retail, hospitality, supplier and industry experts. If that sounds like someone you’d like to talk to, we’d love to see you there. 

 
 

EXHIBITING AT GABS

We invite breweries, cider makers and related businesses to showcase their core ranges as well as new releases. We love for our exhibitors to get creative and encourage everyone to activate their space to attract and engage attendees, whether this is a promotion, game or activity. The exhibitor judged to have the most impressive and engaging stand in each city will win the GABS Best In Show Award, which includes a discounted stand for the following year!

We also invite you to participate in our many trade network opportunities in the Brewers Lounge, GABS Academy and to enter a festival brew which will be your best consumer marketing opportunity of the year and may end up ranged in a national retail pack.


FESTIVAL BEERS & CIDERS

If you are featuring a Festival Beer or Cider at GABS, you can also serve this from your stand. Conversely you can also enter a Festival Beer or Cider to be served from our Festival Bars without being an exhibitor.

 

DATES & ATTENDEES

SYDNEY

31 May - 1 June 2024
International Convention Centre
Darling Harbour


60+ EXHIBITORS
14,000 ESTIMATED ATTENDEES

BRISBANE

MELBOURNE

14-15 June 2024
Brisbane Convention Centre
South Brisbane


45+ EXHIBITORS
7,000 ESTIMATED ATTENDEES

21 - 23 June 2024
The Pavilion
Melbourne Showgrounds


60+ EXHIBITORS
19,000 ESTIMATED ATTENDEES

 
 
 

REGISTRATION

 
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STAND SALES

  • SOLD OUT Stand sales for GABS 2024 have closed, join the Waitlist.

  • 2024 Festival stand sales open from 12:00pm (AEDT), Monday 9 October

  • Sign up to our trade newsletter to get up to date with all GABS festival, Hottest 100 and Can Design Awards announcements to make sure you don’t miss out!

  • Plan Ahead, over 80% of 2023 exhibitor stands sold out within the first 30 minutes of opening sales, we anticipate strong demand for 2024.

    1. Be ready to register via gabshub.com!

    2. Select the stand size you’d like for the relevant festival.

    3. Select the stand type from the dropdown at the bottom, before heading to the checkout.

    4. If all stands are sold out, please register on the waiting list and select the city and stand type you are interested in.

  • Congrats! You’ve booked your stand, here’s what happens next…

    GABS Team will notify you ASAP once your registration has been accepted.

    In December 2023 we’ll share with you a topline schedule outlining key dates and deadlines to inform your 2024 planning.

    In February 2024 we’ll publish the Exhibitor Operations Kit outlining everything and anything you’ll need to know about exhibiting at GABS.

 

STAND RATES

All rates in $AUD, excludes GST. Booking fees apply.

Exhibitor Rebate 50% on product sales.

Missed out on a stand? Join the waitlist below and the GABS team will be get in touch if availability opens up

 

STAND INCLUSIONS

You are welcome to use your contracted space to create, well, whatever you like! The different stand types within the festival are:

  • Inline - this stand type will have 3 walls (back wall w/ two 3m sides) with one consumer facing frontage

  • Corner - this stand type will have a back wall and one 3m side wall with two open angles (front + one 1m side wall) for visibility and access to your stand

  • Open - this stand type will have a back wall only with three open angles for visibility and access to stand

  • Site Only - this stand type will have no walls to accommodate either a 360 degree access or accommodate a custom build

All stands are 3m deep with length / frontage ranging between 3m and 6m. Variations apply to partnership arrangements.

All setup, service, features and activations must be contained within your contracted footprint. Absolutely nothing is permitted to intrude upon aisles and / or surrounding stands.

    • 2.4m high walling

    • Carpet tile flooring for the footprint of your stand

    • 300w floodlight on arm

    • 1 x 4amp power point per 3site (MEL Only, 10amp upgrade available on request)

    • 1 x 10amp power point per site (SYD + BNE Only)

    • Fascia sign with your stand name + site number fixed to the back wall (if requested)

    • 1 x stainless steel trestle table (L 1.8m x W 0.7m x H 0.83m), (if requested). Additional available at cost to exhibitor ($52ea).

    • 1 x POS terminal per 3x3m footprint

    • 1 x 60L tub for packaged beer or cider (if requested). Additional available at cost to exhibitor ($10ea).

    • 2x 5kg bags of complimentary ice. Additional available at cost to exhibitor ($5ea).

    • 1 x 10L cask of water. Additional available at cost to exhibitor ($12ea).

    • 1 x sleeve 285mL cups for testing taps.

    • Supply of 100mL plastic single-use taster cups.

    • 6 crew tickets per 3x3m stand or 10 crew tickets per 6x3m stand. Variations apply to partnership arrangements.

    • Access to discounted GA festival tickets

    • Dedicated marketing and support

    • Acceptance and management of stock in an ambient storage area.

    • Dedicated live support channel for security, cleaning, restocking, tap system support, +more via online Festival Network (WhatsApp)

    • BOH runners to restock beverage, ice, water + cups

  • Site set up and pack down. The GABS team will set up the stand inclusions as above, but it is the exhibitor’s responsibility to set up their own equipment, decorations and so on. Refer to schedule for access times.

    Additional furniture & features. If you have any special requirements such as additional furniture, power, equipment, lights or infrastructure for your stand, these can be booked directly through our exhibition builder.

    Tap systems. Exhibitors who want to offer tap beers must provide all equipment necessary for their own tap system. Please ensure your tap system flow rate is suitable for pouring into 100ml tasting cups. If not, pour tasters from your own jugs. If an exhibitor would like to offer tap beer but doesn’t own a system and is interested in purchasing / renting one, refer to preferred providers.

    Stock Logistics. Exhibitors are responsible for booking transport of stock with their preferred provider, ensuring compliant with venue access times. ALL stock must be clearly labelled for move in / out. GABS will accept and manage stock onsite on your behalf, however due to volume of kegs received we will not be liable for lost or missing kegs.

    Sufficient product. Expected numbers are for each city are indicated on the Trade Hub, subject to increase as regulations allow.

    Permits & Paperwork. Various permits, licences and information is required for compliance and festival operations. Further information will be provided.

    Product & Pricing. Complete product list detailing name, type and ABV of beer for promotion and pricing for upload to Square POS system. Exhibitors are responsible for their own menu boards.

    Operational Plans. Arrangements for site deliveries, operations and order requirements. Delivery/collection of hire items and / or stock to site within scheduled time frames.

    Crew Management. Knowledgeable and engaging crew in sufficient quantities to keep up with demand. Stands serving alcohol must supply valid copies of ALL crew RSA’s compliant with the relevant state’s legislation. Strictly 18+

    Safety Compliance. Hi-vis for Move In / Move Out. Venue will not be accessible with hi-vis clothing and/or vest and enclosed shoes during this period. Additionally a safety induction may be required prior to access.


BOOKING TERMS & CONDITIONS

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REGISTRATION TERMS 

Please note that registration is not complete until full payment has been received. GABS reserves the right to refuse registrations after payment has been received at our absolute discretion. For registrations that are not approved, the registration fee will be refunded in full, including the booking fee.

Cancellation & Postponement

We understand that sometimes circumstances change and you may no longer be able to run your exhibitor stand at GABS. If you need to cancel, please let us know as soon as possible to allow time for us to offer the space to the waiting list.

If you advise us of the cancellation prior to Friday 23 February 2024, a full refund of the stand fee (+ booking fees) will be provided. If cancellation is made any time after the deadline, no refund will be provided.

Event Postponement

If an event is postponed, for any reason whatsoever, all exhibitor stands will automatically be transferred to the new event date(s).

Event Cancellation

If an event is cancelled, for any reason beyond the organiser’s control, all exhibitor stands will automatically be transferred to the applicable 2025 GABS event(s).

Waiting List

If you’ve missed out on a stand, just follow the registration link and select the ‘Waiting List’ option to sign up. We do get stand cancellations in the lead up to the event and approximately 50% of those who sign up are offered a stand on a first come, first served basis.


COMMERCIALS

GABS is a 100% cashless event and all transactions must be processed using Square. 

Guidelines

  • Product and pricing is required in advance of the festival for system configuration. 

  • Exhibitors will receive a Square device which will be pre-loaded with your menu. All transactions must be processed via the POS provided.

  • Devices cannot be manually updated, any errors or pricing updates must be lodged with GABS team to update. 

  • Devices will be available in the setup period leading into opening session and returned to designated location at the conclusion of closing session.

  • If you’ve never used Square before, attend the POS training session.

  • Exhibitors are responsible for ensuring devices are sufficiently charged and placed in a safe position away from liquids and other damaging substances / risks.

  • The Square team will be onsite for assistance throughout the event.

Non-Compliance

  • All sites must use the Point of Sale devices provided by GABS Festival for all transactions. Accepting cash or using a different POS system is strictly prohibited.

  • Failure to do so will result in an immediate fine of $500 and the inability to attend future events. Repeated offences will result in forfeiture of sales and closure of stand.

  • Transactions will be monitored through the event and there will be “mystery shoppers” present to monitor POS usage.

  • Devices are to be returned in the same condition as issued, cost of repairs / replacement to damaged devices will be oncharged to the Exhibitor.

  • Failure to return devices issued will result in late fees and cost of replacement equipment will be oncharged to the Exhibitor.

Exhibitor Rebate

Following each event, GABS will return 50% of each exhibitor’s stand sales, plus 80% of the exhibitor’s merchandise sales back to the Exhibitor. This is the Exhibitor Rebate.

We will generate a Tax Invoice on behalf of each Exhibitor, and pay the Exhibitor Rebate into your nominated bank account within 7 days after the event.


ALCOHOL MANAGEMENT

Licences & Permits

All alcohol must be sold in accordance with the specific licensing conditions in each city. In some cities, this may involve applying for an event liquor licence as well as an event food permit, some of which involve an additional fee to obtain. GABS will provide further details and links for how to apply for the relevant temporary licences and deadlines with the Exhibitor Operations Kit. 

Stock Handling

  • GABS will accept and manage stock onsite on Exhibitor behalf, however due to volume of kegs received we will not be liable for lost or missing kegs.

  • Exhibitors are responsible for booking transport of stock with their preferred provider, ensuring compliant with venue access times. 

  • ALL stock must be clearly labeled at all times. Keg collars will be provided, freight labels are Exhibitor responsibility.

ABV Limitations

  • 10% - 14.9% ABV beverages can only be served in 100ml tasters or half glass pours (marked on the 285mL souvenir glass).

  • 15% ABV or higher can only be served in 100mL tasters.

Sizes & Pricing

  • Single (100mL taster) | $3.00 minimum (tasting cups or indicator on festival glass)

  • Paddle (5x 100mL tasters) | $14.00 minimum 

  • Full Pour (285mL glass) | $5.00 minimum

  • Half Pour (142mL serve) | $5.50 minimum (10% - 14.9% ABV) 

  • Wine (150mL standard serve) | $8.00 minimum 

  • Spirits (15mL neat serve) | $4.00 minimum

  • Cocktail (max. 30mL spirit w/ min. 200mL non-alcoholic mixer) | $10.00 minimum

All beverages must be served in 285mL GABS Festival polycarbonate glass or 100mL taster cups provided. Patrons will be supplied a GABS souvenir glass on entry. Exhibitor stands will be provided sleeves of 100mL tasters for service and a sleeve single-use 285mL cups for Exhibitor use only (i.e. testing taps). No other glassware / packaging is permitted (incl. cans). No takeaway product may be sold at any time.

Responsible Service

Exhibitor representatives cannot serve any customer who appears intoxicated. In the event of intoxication, alert GABS crew or security personnel immediately to assess and handle the situation appropriately.

RSA Requirements 

  • All crew must be 18 or older and hold a RSA certification compliant with the relevant state’s legislation and operating practices. Each state has unique RSA certifications, Exhibitors trading in multiple locations must ensure crew have completed the appropriate bridging courses to serve alcohol across ALL states.

  • All crew serving alcohol at GABS must submit their RSA for compliance check and access to serve at the festival.

  • NO RSA = NO Wristband = NO Entry

  • Crew can be asked to produce their RSA by officials at any time during service. For this reason we strongly recommend all crew have a copy of their credentials on hand. 


CODE OF CONDUCT

The Great Australasian Beer SpecTAPular takes our Responsible Service of Alcohol responsibilities seriously. We have an excellent track record from our previous festivals and partner with our exhibiting breweries to deliver a safe and successful event. Please ensure you have read and understood our festival Code of Conduct for Responsible Service of Alcohol and specific licensing conditions below.

GABS Festival RSA policies include, but are not limited to;

  • I am 18 years or older and hold a RSA certification compliant with state legislation where the festival will occur.

  • I understand I may be asked to produce my RSA credentials by officials at any time during service and will keep a copy with me at all times (digital accepted).

  • I will not serve intoxicated patrons. GABS staff, security, RSA Marshalls, or exhibitor control should be made aware of any intoxication issues so that it may be responded to appropriately.

  • I must not drink alcohol before, or while working behind the bar. Any exhibitor staff deemed intoxicated shall be subject to ejection, exhibitor staff should conduct themselves with appropriate decorum at all times.

  • All sales of alcohol must not begin before, or continue after, the ringing of the bell to signify the start and end of the session.

  • Patron ID spot checks will be conducted by security on entry, however it is also my responsibility to ID check patrons who appear under the age of 25.

  • All RSA incidents must be reported by the Exhibitor to the Festival Command Network via WhatsApp so that they may be responded to in a timely manner and logged in the event Incident Register.

  • No more than 4 alcoholic drinks may be sold, supplied or served to a patron per visit to the bar. This equates to the following;

    • 4 x 285ml glasses or,

    • 2 x GABS Paddles comprising 5 x 100ml tasting cup per paddle or,

    • 2 x 285ml glasses and 1 paddle comprising up to 5 x 100ml tasting cup

  • Patrons may only be served in polycarbonate 285ml GABS souvenir glasses or plastic 100ml tasting cups.

  • Products between 10% - 15% ABV may only be served in half glass pours or 100ml tasting cup. Any product over 15% ABV may only be served in 100mL tasting cup.

  • No packaged product in the form of cans, bottles, cases or alike may be sold / exchanged at any time within the festival premises.

  • Distribution of free alcohol or any other beverage besides water is strictly prohibited. This means that no free drinks / tasters of any size can be given for any purpose including but not limited to networking, sales, games, activations, events. Any staff found breaching the festival’s liquor license and service policies may be forced to close their stand.

  • Hosting of private drinks or parties at any time within the Exhibitor site is strictly prohibited.