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EXHIBITOR STANDS

 
 

At the heart of the festival is the thriving GABS Marketplace, where breweries, cideries and related businesses strut their stuff. It’s a fantastic opportunity to talk directly with attendees and showcase your core range as well as new releases.

EXHIBITOR STAND REGISTRATIONS WILL OPEN ON MONDAY 12 NOVEMBER AT 12PM AEDT | 11AM AEST | 2PM NZDT. PLEASE SCROLL DOWN FOR MORE INFO.

Last year, over 80% of exhibitor stands at our Australian events sold out within the first 30 minutes of opening registrations, and we anticipate strong demand again. Subscribe to the Trade Newsletter to receive updates and reminders so you don’t miss out!

 
 

WHAT'S NEW?

 
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INTRODUCING GABS BRISBANE!

New in 2019, we’re thrilled to announce the launch of GABS Brisbane! Join us as we bring the best of the fest to the Sunshine State on Saturday 27 April at the Brisbane Convention & Exhibition Centre, right in the heart of the bustling South Bank precinct.

We’re expecting 6,000 - 7,000 attendees for our inaugural event, which will kick off the entire 2019 series of festivals, and we want to ensure the local breweries and cideries are out in force. So we’re introducing a ‘Local Priority Booking’ period for the first hour of registrations from 11.00am - 12.00pm AEST (12pm - 1pm AEDT), where an allocation of stands will be made available only to Queensland based breweries and cideries to book. Registrations will then open up to all other interested exhibitors.

INCREASED CAPACITY IN MELBOURNE, SYDNEY & AUCKLAND

In addition to launching in Brisbane, our other events will also be expanding in 2019, with the introduction of a new outdoor food truck area in Melbourne, and a 25% increase in floor space at the Sydney festival, which could make that event the biggest one-day GABS festival ever staged. And after achieving our first sell-out session at GABS Auckland in 2018, we’ll be adjusting the plan to comfortably accommodate more punters in both sessions.

CIDER HUB

GABS is not just about beer. We also want to celebrate Australia’s best cider producers. So this year, we’ve created dedicated hubs of cider exhibitor stands in Melbourne and Sydney, which we’ll promote as a destination for cider lovers at each event. You’ll see these stands marked on the exhibitor maps and the booking system next Monday. If you’re interested, don’t delay as we expect these stands to book quickly.

 
 

how to register

 
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BOOKING A STAND

1. Download the site maps below.

2. Choose a couple of stand options you’d like and note down the numbers.

3. Be ready to register on Monday 12 November at 12pm AEDT | 11AM AEST | 2PM NZDT via gabshub.com for a chance to get your first pick!

4. If all stands are sold out, please register on the waiting list.

 

Please note some stands are held for sponsors (shown on the maps in grey) and site maps are subject to change. For further details on registration terms and conditions, please see the FAQ section below.

 
 

STAND RATES

 
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FAQs & booking terms

 
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General Info

  • + Who should consider exhibiting at GABS?

    • GABS is a consumer event that’s all about craft beer and cider, great food, education and entertainment. Our audience ranges from the ‘craft faithful’ to the ‘beer curious’. These are people who are open to new experiences, more adventurous than most, and believe in quality over quantity. GABS audiences are early adopters. They follow their passions rather than the crowd. And they’ll spend more on great products and experiences. If that sounds like someone you’d like to talk to, we’d love to see you there.

  • + Can I serve alcohol from my stand?

    • Yes, absolutely. Subject to the GABS Conditions of Alcohol Service below, you can sell and serve any of your beers or ciders directly from the stand in either an 85ml sample glass or in their 285ml GABS Souvenir Glass. If you are featuring a Festival Beer or Cider at GABS, you can also serve this from your stand.

    • Please note that packaged ‘take away’ alcohol cannot be sold from your stand. In Australia, all exhibitors are invited to join the Dan Murphy’s Connections program to sell their range online for home delivery (more info on this below).

  • + Should I do something special at my stand?

    • Yes, and we’d love you to get creative! We encourage all GABS exhibitors to activate their space to attract and engage attendees. Previous exhibitors have run limited tasting sessions with the brewer, games where attendees can win merchandise or other prizes, blind tasting competitions and more.

    • The exhibitor judged to have the most impressive and engaging stand in each city will win the GABS Best In Show Award, which includes a free stand of the same size at GABS 2020. 

  • + Can I exhibit at GABS without entering a Festival Beer or Cider?

    • Yes. Conversely you can also enter a Festival Beer or Cider without being an exhibitor. If you're interested in registering a Festival Beer or Cider, please click here.

  • + Do you have any advertising opportunities?

    • Want to take your GABS experience to the next level? We’re offering exhibitors some super sweet discounts on advertising opportunities within the GABS Official Guide, website, email and social channels. Get in touch with Craig at craig@gabs.beer if you’re keen!

  • + What’s the GABS Best In Show Award?

    • Every year GABS exhibitors go above and beyond to create incredible stand designs. We want to recognise your awesomeness with the GABS Best In Show Award. The exhibitor judged to have the most impressive and engaging stand in each city will win a FREE STAND of the same size at GABS 2020.

 

 

Commercials

  • + How much can alcohol be sold for?

    • Exhibitors selling alcohol must sell 85ml samples for a minimum of $2.50 each, and may charge anything from $6 to fill an official 285ml GABS Souvenir Glass.

  • + Can I sell merchandise from my stand?

    • Not directly from your stand. If you would like to sell branded merchandise at GABS, this can be sold on consignment at the Official GABS Merchandise Stand. GABS receives a 20% commission on all merchandise sales, and will return 80% of all exhibitor merchandise sales to the exhibitor as part of the Exhibitor Rebate.

  • + How does the Exhibitor Rebate system work?

    • All transactions at GABS are made using POS devices provided by GABS. Following each event, GABS will return 50% of each exhibitor’s stand sales, plus 80% of the exhibitor’s merchandise sales, back to the exhibitor (this is the Exhibitor Rebate).

  • + When will the Exhibitor Rebate be paid?

    • We will generate a Tax Invoice on behalf of each exhibitor, and pay the Exhibitor Rebate into the business’s nominated bank account within 28 days of the relevant event. Any account enquiries should be addressed to accounts@gabs.beer.

  • + How do the cashless currency systems work?

    • GABS is a 100% cashless event. All purchases can only be made using our cashless payment systems. 

    • For our Australian events, we are delighted to partner with Square to manage all payments at GABS. Square provides a very simple-to-use paywave system where punters will use their own credit cards.

    • In Auckland, we will again be working with Glownet to manage all payments via RFID wristbands and POS scanners.

 

 

Registration

  • + What will I need to provide to register?

    • Once registrations open, all we will need is your Exhibitor Stand payment and contact details. The registration link will be live from 12pm AEDT | 11am AEST | 2pm NZDT on Monday 12 November 2018. Last year, over 80% of exhibitor stands at our Australian events sold out within the first 30 minutes of opening registrations, and we anticipate strong demand in 2019.

    • Please note that registration is not complete until full payment has been received. GABS reserves the right to refuse registrations after payment has been received at our absolute discretion. For registrations that are not approved, the registration fee will be refunded in full, including the booking fee.

  • + And what do I need to provide later?

    • Should your registration be accepted, we’ll let you know as soon as all stands are confirmed. In February 2019, we’ll send you a detailed Exhibitor Kit and ask you to submit further information about your exhibitor stand and required documentation.

  • + What are the cancellation terms?

    • We understand that sometimes circumstances change and you may no longer be able to run your exhibitor stand at GABS. If you need to cancel, please let us know as soon as possible to allow time for us to offer the space to the waiting list.

    • If you advise us of the cancellation prior to Thursday 28 February 2019 for Australian events or Friday 15 March 2019 for GABS Auckland, a full refund of the stand fee will be provided. Due to production deadlines for our Guide and other marketing collateral, if the cancellation is made any time after the deadline, no refund will be provided.

  • + I missed out! Is there a waiting list if someone cancels?

    • Absolutely. Just follow the registration link and select the ‘Waiting List’ option. Complete the registrations and we’ll be in touch should a space open up.

  • + Why can’t I purchase some stands?

    • A number of stands, including limited, premium spaces, have been reserved for existing and potential sponsors. To enquire about these, please email Craig Williams on craig@gabs.beer.

 

 

Stand Inclusions

  • + What’s included with the stand?

    • All stands are 3m deep.

    • The width (or frontage) of the various stands are:
      3m: Regular Stands & Central Aisle Stands
      6m: Feature Stands & Container End Stands

    • Each stand includes:
      - 2.4m high black back and 1m side support
      - 300w floodlight on arm
      - 4 amp power point
      - Fascia sign with your stand name fixed to the back wall (if required)
      - Trestle table(s) for the length of your stand
      - POS terminals for accepting payments
      - Tub for bottled beer or cider (if required)

    • We also provide:
      - Acceptance and chilled storage of stock
      - Two bags of complimentary ice for each 3x3m stand (or four bags for 6x3m stands) at the start of each event day. Additional ice available at cost throughout the event.

  • + What’s not included with the stand?

    • Stand set up and pack down. The GABS team will set up the stand inclusions as above, but it is the exhibitor’s responsibility to set up their own equipment, decorations and so on. A full bump in and bump out schedule will be provided with the Exhibitor Kit.

    • Additional furniture & decorations. If you have any special requirements such as additional furniture, equipment, lights or infrastructure for your stand, these can be booked directly through our exhibition builder. Contact details will be supplied in the Exhibitor Kit.

    • Tap systems. Exhibitors who want to offer tap beers must provide all equipment necessary for their own tap system. Please ensure your tap system flow rate is suitable for pouring into 85ml tasting cups. If not, pour tasters from your own jugs. If an exhibitor would like to offer tap beer but doesn’t own a system and is interested in renting one, we recommend the suppliers outlined here.

    • Please note that everything you have at your stand must be contained within your stand’s footprint.

  • + How about displays and promotional material?

    • Each exhibitor is provided a trestle table with a 2.4m high wall at the back of the stand for displays. All wall displays must be contained within the width of the stand booked and not higher than 2.4 metres. All promotion of products must be kept within the confines of the stand space provided.

    • Complimentary promotional items may be distributed to attendees, however, please note that stickers and coasters are not permitted. Should we have to remove any stickers from event or venue furnishings, the cost of such will be charged directly to the exhibitor. Coasters are not permitted as they can become missiles and endanger festival attendees.

    • If you have chosen to sell branded merchandise, this will be sold on consignment at the Official GABS Merchandise Stand (GABS receives a 20% commission). You may not sell merchandise at your stand.

    • If you have any questions regarding displays or promotional materials, please email contact@gabs.beer.

 

 

Exhibitor Passes

  • + What happens with the exhibitor passes for my staff?

    • All exhibitors will receive an allocation of exhibitor passes (as per the stand rates table above) applicable for each day of the relevant festival. In Auckland, these will be linked to your POS devices so should only be given to people working on your stand.

    • If you have more people working on your stand than the allocation allows for, a limited number of additional exhibitor passes can be purchased for $25 each. These must be ordered no later than two weeks prior to each event. Please email craig@gabs.beer to arrange these.

  • + Can I buy discount tickets?

    • If you would like to purchase additional tickets for staff or clients, you can purchase up to another six general admission tickets to a session of your choice for a discounted price of $25 each. A promotional code will be provided to allow you to purchase these. In Auckland, please note these tickets will not be linked to your POS devices so cannot be used for your staff.

 

 

Further Info

  • + What are the key dates for Australian events?

    • 12 Nov 2018 Registrations open. We will email all potential exhibitors with a link to our registration portal. Please note registrations are available on a first come, first served basis.

    • 30 Nov 2018 Registrations close (or until sold out). We’ll send a confirmation at this point.

    • 18 Feb 2019 Exhibitor Kit sent. This will include all key info for you to help plan your GABS stand. We’ll also ask you to submit further info for use in our guides and app.

    • 4 Mar 2019 Phase 1 Exhibitor stand info required. Deadline for exhibitors to submit info and key documents (required permits, bank details, etc) for their stands at all Australian GABS events.

    • 5 Apr 2019 Brisbane Exhibitors Phase 2 Exhibitor stand info required. For all Brisbane exhibitors, this is the deadline to tell us what you’re selling on the stand, as well as ice and stock orders.

    • 26 April 2019 Melbourne Exhibitors Phase 2 Exhibitor stand info required. For all Melbourne exhibitors, this is the deadline to tell us what you’re selling on the stand, as well as ice and stock orders.

    • 10 May 2019 Sydney Exhibitors Phase 2 Exhibitor stand info required. For all Sydney exhibitors, this is the deadline to tell us what you’re selling on the stand, as well as ice and stock orders.

  • + What are the key dates for GABS Auckland?

    • 12 Nov 2018 Registrations open. We will email all potential exhibitors with a link to our registration portal. Please note registrations are available on a first come, first served basis.

    • 30 Nov 2018 Registrations close (or until sold out). We’ll send a confirmation at this point.

    • 18 Feb 2019 Exhibitor Kit sent. This will include all key info for you to help plan your GABS stand. We’ll also ask you to submit further info for use in our guides and app (business name, beer menu, etc).

    • 18 Mar 2019 Phase 1 Exhibitor stand info required. Deadline for exhibitors to submit info and key documents (required permits, bank details, etc) for their stands.

    • 7 June 2019 Phase 2 Exhibitor stand info required. For all Auckland exhibitors, this is the deadline to tell us what you’re selling on the stand, as well as ice and stock orders.

  • + Tell me more about ranging my beer online with Dan Murphy’s?

    • A proud partner of GABS Australia since its foundation, and the leading liquor retailer in Australia, Dan Murphy’s is delighted to invite all exhibiting breweries and cideries to sell their products via the Dan Murphy’s ‘Connections’ online sales platform. For more information, please visit Dan Murphy’s Connections hub here.

  • + GABS Conditions of Alcohol Service

    • If you are serving alcohol from your exhibitor stand, please read the following Conditions of Alcohol Service when planning and running your stand. Please note additional conditions may apply to specific events depending on local licensing requirements.

    • Licences & Permits. All alcohol must be sold in accordance with the specific licensing conditions in each city. In some cities, this may involve applying for an event liquor licence as well as an event catering permit. GABS will provide details and links for how to apply for the relevant temporary licences and the key dates involved as part of the GABS Exhibitor Manual.

    • Serving Conditions.

    • Melbourne & Sydney
      Any beers or ciders at 10% - 14.9% ABV can only be served in Half Glass pours or 85mL Tasters. Any beers at 15% ABV or higher can only be served in 85mL Tasters.

    • We will clearly mark these conditions in the Guide, and indicate that any high ABV beers will be served in tasters only. We will also provide you with signage to place at the stand to communicate this.

    • Auckland
      Any beers or ciders at 9% ABV or higher can only be served in 85mL Tasters.

    • If a patron is asking for a paddle of five tasters from your stand, only two of those beers or ciders can be 9% ABV and above. The others can be lower ABV drinks.

    • Also, there is no need for you to provide Duty Managers at the stand. We will have Duty Managers on site.

    • We will clearly mark these conditions in the Guide, and indicate that any high ABV beers will be served in tasters only. We will also provide you with signage to place at the stand to communicate this.

    • Service Staff. Only state-specific accredited servers may serve alcohol at stands. It is each exhibitor’s responsibility to ensure compliance with local certification requirements and operating practices.

    • Stand Staff & Representatives. All exhibitor stand staff or other representatives must be over 18 years of age. Exhibitor stand staff must be sober while working within the confines of their stand space. Any exhibitor staff deemed intoxicated during GABS shall be subject to ejection. Exhibitor representatives should at all times conduct themselves with appropriate decorum.

    • Glassware. Beer or cider may be poured from either your own tap system, bottles or cans into the 285ml GABS Souvenir Glasses or the 85ml tasting cups provided. No other glassware is allowed. 85ml samples may only be poured into the tasting cups supplied and not into the souvenir glass. No packaged beer or cider may be sold at any time.

    • Sales. 85ml samples must be sold for a minimum of $2.50 but 285ml Souvenir Glass fills may be sold for anything from $6 upwards. Under no circumstances may an exhibitor provide free samples or glasses of beer or cider. All alcohol must be purchased via the official GABS Cashless Currency payment system. No cash sales are allowed.

    • Responsible Service. Exhibitor representatives cannot serve any customer who appears intoxicated. Alert GABS staff or security personnel immediately if anyone appears intoxicated.