INTRODUCING THE 2023 GABS LABEL DESIGN AWARDS
Every year, there are numerous craft beer awards celebrating the best-in-class brews made around the country. Highly trained judges are looking at the style, clarity, flavour profile, aroma and mouthfeel. They're looking at what goes inside the vessel.
But what about the outside label? That brilliantly executed artwork that first catches a craft beer lovers eye. That pop of colour, witty copy, and bold design that leaps off the shelf. In the world of craft beer, first impressions count. And it's time to celebrate the creativity of the designers and marketers behind those important moments.
HOW IT WORKS
SUBMIT A DESIGN
We invite you to submit ONE design released AFTER 16 OCTOBER 2022. Cast your mind back, gather feedback from your staff and customers, and pick the design you’re most proud to hang your hat on. Design submissions open 19 JULY 2023 to 13 AUGUST 2023.
PEOPLE’S CHOICE VOTING
We’ll call on the craft beer lovers of New Zealand to have their say, opening up a People’s Choice voting platform and online gallery. Voting is now closed.
WINNER ANNOUNCED!
At the culmination of the campaign we’ll announce the winner and runners up via all GABS Marketing Channels. Winner will be announced 15 SEPTEMBER 2023.
JUDGING
A shortlist of 10 designs will be presented to a panel of experts for a final assessment. Judging opens 4 SEPT to 10 SEPT 2023.
BREWERY PRIZES
Not only will the WINNER of the GABS Label Design Awards have the honour of claiming the 2023 title, arguably the gold standard in celebrating some of the most creative people in this exciting industry, they will also take home:
The coveted Orora Golden Trophy plus a set of printing plates
One ton of malt from leading ingredients supplier, Bintani
DESIGNER PRIZE
It’s not just the winning breweries who receive prizes! The designer behind the winning can design will walk away with $1,000 in cash.
2022 GABS Label Design Awards
After a week of deliberation by our world class judging panel, the winner of the 2022 GABS Label Design Awards, and the prestigious Orora Golden Trophy was...
BONEFACE THE WOLF BITES BACK by Blair Sayer
Inspired by low-brow art, gig posters, and sci-fi comics, Boneface's signature style of artwork created by Blair Sayer is a love letter to craft beer, alternative music and pulp culture.
CELEBRATING THE CREATIVITY OF THE CRAFT BEER INDUSTRY
The GABS Can Design Awards will be promoted extensively through GABS Marketing channels, showcasing the designs of every submission through our consumer website, eDM database and social media channels. Supporting this will be a national awareness campaign across multiple channels including PR, media announcements and fan engagement from participating breweries and event partners.
