BREW FOR GABS
Every year, craft brewers from Australia, New Zealand and around the world come together to release a new brewed beer, cider or seltzer at GABS Craft Beer Festival.
These one off ‘Festival Brews’, served from our distinctive festival bars, are a true showcase of brewing creativity and diversity. Many attract significant media coverage in the lead-up to the events, and all are eligible to win the highly coveted GABS People’s Choice Award at each festival and some go on to be legend’s in their own right.
Over the years, GABS has purchased hundreds of thousands of litres of craft beer as more than 1,000 Festival Brews have started their journey at GABS, and many of these have gone on to win prestigious awards and enjoy huge consumer demand.
ELIGIBILITY
There’s only one golden rule. A GABS Festival Brew must be a new brew that has never before been released. It can be made in any style, whether it’s something traditional, perhaps with a twist, or a highly creative brew with exotic ingredients.
You're welcome to submit a Festival Brew without having a stand at the events. If you’re interested in exhibiting click here. or get in touch with contact@gabs.beer to enquire further.
REGISTRATION
Submissions for GABS 2024 have now closed!
Once the GABS team has reviewed your submission, we will be in touch to confirm if your registration has been successful and provide information on the next steps regarding our keg order.
Please understand that there are a limited number of taps available to serve Festival Brews, while we will make every effort to accommodate all registrations, GABS reserves the right to select participating breweries and cideries at our absolute discretion.
KEY DATES
REGISTRATIONS NOW CLOSED FOR 2024
REGISTRATIONS CONFIRMED FRI 10 FEB 2024
DELIVERY WINDOW TO LIQUEX LOGISTICS 29 APR - 17 MAY 2024
EMBARGO
To ensure that GABS attendees can be amongst the first in the world to try your Festival Brew, we place a strict embargo on when those beers may be sold outside of the events.
Please see the table for detailed dates on when and where Festival Beers & Ciders can be sold commercially.
PRICING
GABS will pay a set amount for your keg based upon the ABV % of your brew. These prices include excise, but exclude GST.
KEG ORDER QUANTITY
GABS will buy 4 x 50L kegs of your brew for the festivals.
LOGISTICS
All kegs required for your festival brew will be provided to you by our festival partner KONVOY. Once you’ve filled them with your delicious creation, ship them to our cold store warehouse at Liquex Logistics in Melbourne where they will be consolidated and freighted to each of the festivals by us.
GABS FESTIVAL 8 PACK
When registering your Festival Brew submission, you will be asked if you would like to be considered for participation in the famous GABS Festival Mixed 8 Pack.
The GABS Festival Pack is one of the most highly anticipated and sought after consumer packs of the year. Distributed nationally and exclusively through our retail partner, Dan Murphy’s and the Endeavour Group, the pack often sells out quickly and it is a fantastic marketing and trial opportunity for your brewery and beer.
ENTRY CRITERIA
Thank you for considering making an iconic festival beer for GABS. Well over 1,000 beers have begun their journey as GABS Festival beers and they have been enjoyed by hundreds of thousands of consumers over the years.
There’s one golden rule and a few T&C’s to register a GABS Festival Brew application.
GOLDEN RULE
A GABS Festival Brew must be a new brew that has never before been released by the brewery, cidery or submitting brand. It can be made in any style, whether it’s something traditional, perhaps with a twist, or a highly creative specialty brew with exotic ingredients from outer space.
TERMS & CONDITIONS
While GABS will make every effort to accommodate all applications, due to the limited number of taps available and curation of a range of styles to provide consumers a journey of discovery, submitting a festival brew for consideration does not necessarily automatically guarantee the application will be selected.
The outcome of your registration application will be communicated in early February 2024.
The price GABS pays for each keg is based on its ABV percentage, and includes excise but excludes GST or delivery costs. Prices can be found on the GABS Trade Hub website. www.gabshub.com
Whilst GABS provides freight between all three festivals, freight from your brewery or production facility to our nominated chilled warehouse is for the applicant's account.
Festival brews are the headline act in GABS annual marketing campaigns. To ensure that GABS attendees will be the first in the world to try your Festival brews, we place a strict embargo on their availability and request all successful applicants respect and adhere to the Festival brew embargo period which will be communicated in your successful application notice.
While we encourage creativity in brewing when making your delicious creation for GABS, please be mindful when developing your name and tasting notes to ensure they are in the spirit of the festival and in celebrating the creativity and diversity of the craft beer world.
GABS reserves the right to select participating breweries and amend the terms and conditions at its absolute discretion.
