GABS CAN DESIGN AWARDS PRESENTED BY ORORA
HALL OF FAME!
Celebrating the very best in craft beer can design, we’re thrilled to welcome the inaugural finalists of the GABS Label Design Awards presented by Orora to the Hall Of Fame!
A massive thanks to our amazing partners in helping bring the inaugural Label Design Awards to life in New Zealand, including Orora Group as Presenting Partner, Opal Specialty Packaging and Bintani.
2022 WINNER
The Wolf Bites Back
Boneface Brewing
Triple Cold IPA
Inspired by low-brow art, gig posters, and sci-fi comics, Boneface's signature style of artwork created by Blair Sayer is a love letter to craft beer, alternative music and pulp culture.
“This labels give the feels of cold, cold, cold! The tones and imagery immediately reflect the product while being 100% true to the brand.”
”This label ticks all the boxes. Strong messaging on the "Cold" aspect of the Cold IPA. The three- headed wolves tell you this beer is big (9.5%) and scary and that's reinforced by clearly marked ABV on front, which to me is critical for a beer this big. Colour palette is excellent, art is fantastic, information is clearly displayed. The fonts are super as well. What's not to love? “
2021 WINNER
Ladies of Dogtown
Searchlight Brewery
Hazy Pale Ale
The story behind the can We love this town, the scenes are absolutely epic and the community's even better. We wanted to highlight the talent and passion of the QT skate culture while empowering other women to breakdown gender-boundaries and take up the very male-dominated sport. Because why should boys get to have all the fun? So on International Women's Day we set out with two of Queenstown's radest female skaters, Ella Dubson and Michelle Nguyen, and local female photographer Melissa Clark to create something uniquely Queenstown.
”Great job and love that they've baked an idea and values into this beer rather than just focus on what's in the can. It's to be rewarded.”
”Really interesting visual approach - photographic treatments are surprisingly underused on beer artwork, so this in itself really stands out. The full image is a lovely piece of photography. Structure of back label is nice, with a simple and effective font and good use of bold and hand-drawn for effect.”
”Cool label. The imagery is perfect. The skaters are captured with just the right amount of insouciance that suggests free, relaxed, easy-going ... just the vibe you want when having a beer.”
2020 WINNER
Harmonic Convergence
Garage Project
Hazy Sour IPA
A beer that fuses hazy double IPA with foeder aged Wild Workshop sour beer deserves a magical label design featuring dancing space whales, crystals and astronauts. New Age depiction at its best and we would expect nothing less from Garage Project.
This whimsical ode to the New Age, Garage Project wanted to ensure they represented the idea behind trying something new, and this design really does exactly that. With a brief developed by GP co-founders, Pete Gillespie and Jos Ruffell and GP Creative Manager, Tessa Waters, artist Rebeka Tisch created a design that responded to “New Age, Neo Baroque Space Whales, but make it Craft Beer” and that’s exactly what she did. A rainbow holographic foil finish on a textured matte base really made this design pop on the shelf.
Garage Project has always prided itself on seeking out amazing artists to design their beer labels. An amazing approach to creativity and collaboration.
This design had the judges burning sage and collecting crystals. Here is what they had to say...
“Super effective graphics and would definitely stand out on shelf as considerably different to most others.”
“Delivered clearly on the brief, surprising and delightful design. A stand out.”
